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Exercise is to Running as Blogging is to Small Business Marketing

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Today on the site: blog.hubspot.com, Colleen Coyne equates her relationship with exercise to a small business owners relationship to blogging.   “It is important for any business of any size to build, grow and nurture a strong funnel of leads to keep the business healthy. In my experience as an Inbound Marketing Consultant, I would argue that as a small business owner, blogging is your running,” says Coyne.

Everyone knows that running burns calories…well, blogging brings traffic to your website.  Coyne advises small business owners to spend “an hour or two per week” blogging on your business site to see the positive effects this activity has on the company.  And like exercise, if you  make it part of your daily routine, the easier it will be.

How about you? Are you blogging consistently?

2 Comments

  1. Mark Carter  •  Aug 10, 2009 @10:34 am

    Interesting comment re blogging = running. I’d certainly say that blogging, along with regular content updates makes a huge difference to your website value to both your customers and google. We sell shutters in the UK via http://www.thecaliforniacompany.com & http://www.shutterlyfabulous.com and soon, in the US, via http://www.shutterstore.com

    We try and add news stories and interesting articles about our shutters, the world of interior design and our shutters business. This helps customers keep in touch with what we’re up to and has certainly helped improve our website’s usefulness for our customers.

    It’s easier than you think! Give it a go!

  2. Kerry Anne Ducey  •  Aug 13, 2009 @11:47 am

    Good luck with your shutter business in the US. Economists, just today, are saying that things looking up here in America for business growth.

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