You may already know about Sara Blakely’s journey to creating a multimillion dollar enterprise known as Spanx. I encourage you to renew your motivation by pondering this woman’s success and reminding yourself that if you seriously believe in your product and/or service, you can achieve it.

With absolutely no business background, Blakely took a concept and product she believed in and created a company that is presently worth over $150 million dollars.  Two of the key things I always talk about on my marketing and branding blogs are common sense and starting with a good product, says Susan Gunelius of Womanonbusiness.com.

Ms. Blakely believed her product fulfilled a need in female consumers.  They wanted to  look their best without compromising comfort.  She personally used Spanx and enthusiastically went into the world with the “every girl needs this as part of their wardrobe” attitude.  She never doubted the benefit of her product.

Luck? Not really. The product is amazing.  She pitched her product to many reputable stores before Neiman Marcus put Spanx in their store.  It was a few short weeks later that The Oprah Winfrey Show called to tell Blakely that Oprah had chosen Spanx as one of her favorite products of the year.  With only two weeks notice of Oprah’s big TV announcement, boxes of product filling Blakely’s apartment, and no shipping department, she had her work set out for her.  The rest, yes, is history.

Dream it.  Believe it.  Achieve it.